Moin Journal

We are continuously educating ourselves and growing stronger in in sustainable practices, furthering our commitment to making a positive impact. Meeting our like-minded partners makes the journey so much more hopeful. 

As we champion the perfect blend of style and environmental consciousness, we'd like to shine a spotlight on TENCEL™. This fabric is not just renowned for its eco-friendly allure but also for its irresistibly soft texture. 

The traditional fashion sales cycle has often been plagued by overproduction and excess waste. The pressure to constantly churn out new styles has led to an unsustainable pattern of creating garments that might never find their way into a wardrobe. 

TENCEL™, renowned for its eco-friendly nature and buttery soft feel, is the cornerstone of our new range. Derived from sustainably sourced wood pulp from the eucalyptus tree, this innovative fabric strikes the perfect balance between sustainability and comfort.

We are excited as we gear up to participate in the highly anticipated annual BLOC night market in Auckland on Thursday, 27th July. This exciting event marks our first opportunity to connect with you outside of the digital realm, so we can't wait to meet you face-to-face and share the essence of Moin up close. 

We had the pleasure of working with Samantha Totty, an immensely talented photographer hailing from New Zealand, now based in Sydney.

Get ready to break the mould of traditional athleisure and embrace elevated off-duty essentials. With luxurious fabrics and relaxed design, you will add undeniable flair to your wardrobe.

Taking proper care of your clothes not only helps them look their best, but also extends their lifespan. By following a few simple steps, you can make sure that your garments...

Introducing Friends of Moin. A series where we introduce you to the incredible people who help bring the creative vision of Moin to life. Allow us to introduce you to Briar (aka Misha).

Read about our founder Lisa's recent catch up with Capsule where she chatted about the effect our clothing choices can have on our mental state.

From the terms 'sustainable fashion' to 'slow fashion', things can get confusing in the world of eco-friendly clothing. But understanding these concepts is essential for creating a more sustainable future. 

The legendary industrial designer Dieter Rams might just have the key to a more sustainable future for textiles. He inspired people to think about quality and his 'less but better' approach influenced a generation of products.