Natural • Ethical • Certified

New Season TENCEL™

For life at home, and beyond

Evergreen Essentials

TENCEL™ Eucalyptus Edit

Experience buttery soft, sustainable and oh so luxurious TENCEL™ for the elevated downtime experience you deserve. This innovative fibre is born from sustainably sourced wood pulp, extracted from the eucalyptus tree. What makes ours extra special is the subtle yet noticeable crinkly texture, a unique touch that has become an integral part of our brand's identity.

Natural Fibres

We use high quality fabrics that are mindful of the planet and people. All of our designs are made from natural, certified materials. Right now, we're focussed on wonderfully lightweight and breathable cotton, and buttery soft TENCEL™.

New Zealand Made

We work with local, like-minded New Zealand makers to support the industry and form close relationships. Everyone who is involved in making our consciously designed pieces is valued and treated fairly. In our world that's just good business.

Versatile Design

We design our pieces with versatility and dynamic lifestyles in mind, to seamlessly move from home to social settings. Explore multiple styling options and curate diverse looks all year round that resonate with different moments.

Who We Are

With a focus on certified natural materials and ethical practices, we're a small female-led brand proudly founded in Aotearoa, New Zealand. We craft premium quality, sustainable off-duty wear that is not only chic and comfortable but also gentle on the environment and the people who create them.

Our specialty lies in textured fabrics (aka seersucker). We're here to bring the delightful crinkle texture to your life through creations that transition from home to any relaxed occasion, adding a touch of refined elegance.

Community love
The most comfortable shorts I’ve worn. I’m a sucker for seersucker and everything from Moin looks amazing.
— Cecilia Nadj
Absolutely love my Daydream dress. Simple yet elegant. I can't wait for my next piece!
— Ange Fleming
Love love the Weekender shirt from Moin. It’s my latest purchase and you can’t get me out of it.
— Monique Andrew
Beautiful lounge set. I bought the Mellow shirt and Homebody shorts. So comfortable, high quality and easy to care for.
— Rosie Rogers
The Homebody Shorts are the perfect length, these shorts provide enough length that you don't feel exposed or feel the need to pull them down.
— Alexandria VD
I started off with one Moin piece and somehow my collection has rapidly escalated to four! Such delicious comfy fabric. I wish I could have one of everything in every colour.
— Briar Carswell
You will most definitely feel comfortable and effortlessly put together. Also, this is suitable for all stages of life, pregnancy, postpartum, or neither - it’s suited for all women.
— Alexandria VD
My favourite new set for WFH, doing nothing and going out for coffees. Love my Siesta Camisole and Sleepwalker Pants from Moin.
— Liv Carlson


We are committed to being a responsible brand that considers both our planet and people. We recognise the importance of ethical practices, and making a positive impact on the world. Read about our key initiatives, goals and commitments.

Moin Difference

Our hero crinkle cotton is influenced by European design, a nod to our founder's heritage. Her roots translate to clean, modern and simple lines. "No element of the sustainability-conscious brand has been left to chance." — Broadsheet City Guide

On The Journal

Our journal is the place to keep in the loop on what's new and exciting in our world. From featuring the creatives we work with, to press coverage and updates about upcoming events; be sure to keep an eye out for any new posts.