Natural • Ethical • Certified

Elevate Your Everyday

Kind To You, and the planet

Sustainably Made

For life at home, and beyond.

We responsibly create timeless and versatile luxury loungewear from sustainable natural materials, perfect for any occasion. Whether you're relaxing at home, out for brunch, or enjoying a day at the beach, our range is designed for comfort and will make you feel your best. Discover ethical and sustainable loungewear, suitable for around the home, beach, travel and more.

Community love
LOVE my Homebody shorts! Super comfy and wear them around the house all weekend. Also, so impressed with the fast delivery.
— Catherine van der Merwe
SO lush, amazing! I wear my Tencel Viaggio pants every night to bed and they’re just perfect. The fabric is gorgeous and drapes so nicely on the body. Never too warm either. I wash mine on a cold delicate cycle and they’re not showing any signs of wear, I feel like they’ll last a really long time.
— Sophie Thomson
I love my robe! Really light and breathable.
— Sophie Garth
Absolutely love my Daydream dress. Simple yet elegant. I can't wait for my next piece!
— Ange Fleming
The most comfortable shorts I’ve worn. I’m a sucker for seersucker and everything from Moin looks amazing.
— Cecilia Nadj
Absolutely love my Viaggio Pants, so comfy and the feel of the fabric is so lush!
— Caitlin Anderson
Love love the Weekender shirt from Moin. It’s my latest purchase and you can’t get me out of it.
— Monique Andrew
Beautiful lounge set. I bought the Mellow shirt and Homebody shorts. So comfortable, high quality and easy to care for.
— Rosie Rogers
The Homebody Shorts are the perfect length, these shorts provide enough length that you don't feel exposed or feel the need to pull them down.
— Alexandria VD
I started off with one Moin piece and somehow my collection has rapidly escalated to four! Such delicious comfy fabric. I wish I could have one of everything in every colour.
— Briar Carswell
You will most definitely feel comfortable and effortlessly put together. Also, this is suitable for all stages of life, pregnancy, postpartum, or neither - it’s suited for all women.
— Alexandria VD
My favourite new set for WFH, doing nothing and going out for coffees. Love my Siesta Camisole and Sleepwalker Pants from Moin.
— Liv Carlson
I wear my Tencel Viaggio pants every night to bed and they’re just perfect. The fabric is gorgeous and drapes so nicely on the body. Never too warm either. I wash mine on a cold delicate cycle and they’re not showing any signs of wear, I feel like they’ll last a really long time. 10/10.
— Sophie Thomson

TENCEL™ Eucalyptus Edit

Experience buttery soft, sustainable and oh so luxurious TENCEL™ for the elevated downtime experience you deserve. This innovative fibre is born from sustainably sourced wood pulp, extracted from the eucalyptus tree. What makes ours extra special is the subtle yet noticeable crinkly texture, a unique touch that has become an integral part of our brand's identity.

Natural Fibres

We use high quality fabrics that are mindful of the planet and people. All of our designs are made from natural, certified materials. Right now, we're focussed on wonderfully lightweight and breathable cotton, and buttery soft TENCEL™.

Ethically Made

We work with responsible makers in Portugal and New Zealand to create meaningful partnerships based on shared values. Everyone who is involved in making our conscious pieces is valued and treated fairly. In our world that's just good business.

Versatile Design

We design our pieces with versatility and dynamic lifestyles in mind, to seamlessly move from home to social settings. Explore multiple styling options and curate diverse looks all year round that resonate with different moments.

Our Story

Based in Copenhagen, Denmark, with founding roots originating in New Zealand, Moin is a female-led independent loungewear brand focussed on certified natural materials and ethical practices. We craft premium quality, sustainable loungewear that is not only chic and comfortable but also gentle on the environment and the people who create them.

Our specialty lies in textured fabrics (aka seersucker). We're here to bring the delightful crinkle texture to your life through creations that transition from home to any relaxed occasion, adding a touch of refined elegance.

As Seen On Ali Whittle

"The sustainably minded brand I’ve fallen in love with. Comfortable and effortless for home or out and about." — Ali Whittle