From the terms 'sustainable fashion' to 'slow fashion', things can get confusing in the world of eco-friendly clothing. But understanding these concepts is essential for creating a more sustainable future. We're here to break down and demystify slow fashion — what it means and why making this simple shift matters now more than ever.

What is Slow Fashion?

Slow fashion is a mindful approach to dressing that promotes the quality and longevity of garments, as well as ethical treatment of people, animals and our planet. Along with sustainable fashion movements it encourages reduced consumption while also providing guidelines for responsible production. In short, slow living applied to wardrobe choices.

In recent years, an inspiring wave of change in the fashion industry has shifted from fast to slow. The term 'slow fashion' originated from Kate Fletcher, a fashion and sustainability pioneer, as she saw a need for slowing down production cycles and valuing quality over quantity. 

Contrary to cheap prices and constantly shifting trends, this philosophy envisions sustainable clothing practices signifying progress toward more mindful consumption habits that value sustainability.

Buy less, choose well

In an era of mass-manufactured products, it is fascinating to reflect on the days before industrial manufacturing. Before this time period, people would invest in clothing that could be worn for many years or even create their own garments from local resources. Each individual's wardrobe was a reflection and celebration of both place and culture.

Slow fashion's resurgence presents us with an opportunity to rethink how we engage with clothing. It encourages mindful consumption, urging shoppers to consider carefully their needs. Instead of buying cheaply made items that quickly fall apart, conscious consumers make investments in more durable pieces crafted from sustainable materials by skilled artisans. Slow fashion is a call not only on our wallets but also on our perspective towards apparel; it asks us to end the cycle of disposable garments and start giving them the respect they deserve.

The past few years have seen an immense rise in slow fashion, a more considered approach to the world of style with emphasis placed on sustainability and ethics. With research showing that searches revolving around environmental protection has increased significantly, ethical manufacturing practices and sustainable production methods, it's evident that people today are conscious about the importance, and benefits, of going green. Slow fashion is set to bring forth tangible rewards for our planet as well its inhabitants.

Learn more about Our Values and how we contribute to a more sustainable fashion industry. 

February 19, 2023 — Moin Journal